![]() They estimate that $1.1 billion places this deal at the top end of this spectrum, if not higher, based on estimated of the series' sales. Licensing fees for major sports leagues traditionally range from 10% to 15%, analysts told the WSJ. ![]() ![]() This is reportedly based on a percentage of sales from the NBA 2K games, and is more than double the previous licensing agreement made in 2011.įull terms of the deal have not been disclosed, but this has been confirmed as a multi-year partnership that enables Take-Two to continue making the 2K series, plus any other NBA-branded titles for all platforms, including mobile. Sources tell The Wall Street Journal the deal will cost Take-Two as much as $1.1 billion, to be paid over seven years to the NBA and its players' union. The National Basketball Association has extended its agreement with Take-Two Interactive, ensuring the NBA 2K series will continue in the years to come.
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